THE HAPPY IDAHO BRAND VOICE WORKBOOK

Make Your Business
Sound Like You.

Find the words that fit your business.

You know your work. Let’s put words to it. Work through nine guided sections and leave with usable starting copy for your website, emails, and everyday posts.

Find my voice

Example mode is separate from your personal work. For the folks who grow, make, serve, build, and help.

01 / FIND YOUR WORDS

Start where you are.

Ready when you are

Your progress is saved in this browser on this device. Download a progress backup if you want to move it or keep another copy.

Examples: a few ways this could sound

A few honest words will do.

02 / KEEP THIS HANDY

Your Brand Voice Reference

Words to come back to when you’re not sure what to say.

Your reference will take shape as you answer the questions above.

Give it the out-loud test.

I’d say this to a real customer. The details and promises are true. It’s clear what I do and who I help.

03 / PUT IT TO WORK

Copy you can use.

YOUR WORDS, A RUNNING START

These simple drafts use your answers. They’re a starting point, not a promise of results. Review the details and make the copy your own.

Edit any draft below. Your edits stay put when answers change. Use “Use fresh draft” to replace an edit with your latest answers.

KEEP SHOWING UP, IN YOUR OWN VOICE

A little support for
your next chapter.

Bring your words to Local Launch. Get a weekly content kit, monthly audio picks, prompts, training, and community support for the work of showing up.

Explore Local Launch ↗

Just getting started? The Hook Vault is free.